These workshops operate as a parallel stream on the afternoon of Wednesday 27th June and delegates will elect to attend one of them. Click on the tabs to find out more about each of our workshops
Twitter for Growth presented by Allan Blair Beaton II, Social B2B
Many businesses across Wales are beginning to understand the need to engage to social web; specifically Twitter but, in doing so, many business see little return on the investment (ROI). What most businesses do not possess is a clear and focused strategy for twitter. Without this, businesses rely on the ‘serendipity’ of luck, rather than a highly targeted campaign with clear intentions.
Time is money, so the most cost effective way to engage is to “cut out the noise” of the over 300M people active on twitter and focus on engaged, influential, and connected individuals. This workshop is designed for any business that is already using and engaging Twitter, but not getting the ROI they expected. Free, cheap, and cost effective tools will be discussed, highlighted, and showcased throughout.
- How to grow an engaged community on Twitter
- How to optimise your Twitter profile
- How to create lists for better organisation
- Ideal frequency and tone of tweets
- How to amplify your voice
- How to engage with influencers – adopt the same high standards
- How to measure, monitor, and gauge ROI
Solving Your Business Challenges – Creatively presented by Prith Biant, The Creative Thinking Company
What are your key business challenges? Saving money? Improving customer service? Attracting new clients? Developing your competitive advantage?
Whatever your business challenge – the ability to ‘think outside the box’ is a necessity. This is where creative thinking comes in.
Everyone has the ability to be creative. The very act of establishing a business is creative – so if you don’t view yourself as creative – think again! However, it’s easy to become ‘stuck’ in our ways of working and thinking. Coming up with new ideas or fresh solutions can be a struggle.
Creative thinking is about becoming ‘unstuck’, it’s about being able to approach problems from new directions and learning to see things differently. This workshop will introduce you to creative thinking tools and techniques that will help you address your business challenges in new ways. We’ll work on business issues in the session so you will walk out with a range of possible solutions as well as new skills. The new skill set can then be applied to a range of issues in the future.
- Explore and develop your understanding of creativity and innovation and how it applies to your business
- Understand the barriers to creativity and how we can unlock the creative potential in each of us
- Confidently use a range of creative thinking tools that will help you to ‘think outside the box’
- Apply a framework for creative problem solving
Build a Better Business presented by Graham Watkins
This workshop will help you look over the horizon and gain a new perspective on business planning. During it you will learn to see your company as others do, discover the glass ceiling keeping you down, stifling sales and stopping you growing. Come and discuss new ideas, shared by an entrepreneur who built a better business and, when the time was right, sold it and rode into the sunset.
This workshop will teach you:
- How to develop a long term plan that really works
- How to make your business more professional, profitable and attractive
- How to increase the value of your business
- How to get the greatest reward for all your hard effort
Finance for Growing Businesses presented by Nick Bradley and Colin Lucas, Xénos, the Wales business angels network
In this workshop, Nick and Colin will be accompanied by a business angel investor and a banking representative for a thorough analysis of how to access finance to support business growth.
The workshop is ideal for individuals looking to start a business and early stage businesses seeking growth funds. An interactive case study will be used to help businesses assess how best to approach accessing finance.
Essential information from a team who know how to tackle business finance from all angles.
Integrating traditional marketing methods with modern digital and electronic media presented by Sarla Langdon, Markmaid Marketing
During this workshop, Sarla will help you to understand how to get the most out of a marketing plan that combines tactical approaches drawn from traditional marketing and new media. Using presentations and
team exercises, learn how devleop a communications strategy that best fits your circumstance. The workshop will incorporate exercises and includes:
- Understanding the marketing audit
- Producing your own marketing audit
- How to work out a marketing strategy
- Producing your own marketing strategy
- Creating an action plan
- Producing a communications strategy
- Media selection off and online
Growing Sales in a Challenging Marketplace presented by Marianne Pettifor, Frogmore Consulting
This sales coaching session first takes a look at your existing method of generating sales. Reviewing the current sales process helps to establish and address any areas for improvement.
The second part of the session investigates more creative ways of generating sales in the current market place both on and offline. This will also help to determine the skills required to achieve your sales objectives.
This session will be very interactive with an opportunity for Q&A plus an action plan will be drawn up at the end of the session recording the changes you wish to make going forward.
Developing a Product or Service presented by Alan Mumby, MDI Associates
Business is usually about offering someone a product or service that they feel is worth paying you for, simple. And the fact is, the actual size of the business has no real bearing on the success of failure of the
venture. The successful development a product or service is more likely determined by; innovation, the use of well informed market intelligence and the application of design. In this workshop we
will be considering how these key elements are fundamental in the design of a product, the provision of a commercial service and the development of a successful brand.